Marketing Consulting
We do not call ourselves a marketing agency. Idea Origins is a strategic marketing consultancy. That means we work with our clients to identify what problem they are trying to solve and what will make the biggest impact for their organization. Then, we take a structured approach based on data to deliver measurable results.
You can work with us in one area or all areas. Some of our clients work with us on a project basis while others bring us on board as a fractional Chief Marketing Officer. We will work with you to create the right solution for your needs and your budget.
Branding
Everything from your logo colors to the tone of your content says something to your customers about who you are and what you do. Whether you are a startup wanting to create a new logo, or an established company needing a brand refresh, we have the branding expertise to help you stand out!
Marketing Strategy
Too often, organizations spend a lot of money on marketing that isn’t effective because they aren’t communicating the right messaging to their target customers through the right channels. We create a marketing strategy based on data and set KPI’s to measure the effectiveness of the strategy on a regular basis.
Digital Marketing
Digital marketing channels and the rules of engagement are constantly changing. Understanding which channels are best for your target market and what digital marketing and content strategy will give you the highest ROI is critical to your success.
Mission, Vision, Core Values
An organization’s mission, vision and core values are more than something that hangs on the wall. These are the things that define the foundation of your company. They can and should be used as filters to make strategic decisions as well as the basis for your company culture. How is your foundation?
Value Proposition
What makes your product or service unique in the market? Does your value proposition resonate with your target customers? Is your value proposition clearly defined in a way that everyone in your organization knows it and uses it regularly? If not, let us help you define it in a way that will transform your organization.
Website Design
Before a customer ever contacts you, they will go to your website. Does your website give them a reason to contact you or move on to your competitor? Is your website optimized for SEO and mobile? Let’s take a look together!