Strategic Growth

There are a lot of ways to grow a business or organization. However, strategically growing means identifying the most profitable ways to grow while maximizing your resources. Idea Origins is known for identifying new opportunities for growth that are often new ideas…ideas our clients are often shouting about!

We don’t just throw out a lot of ideas and see what sticks. Through our proprietary process, we uncover what the biggest pain points are for your customers and then we work with you to find new ways to solve them. The answers are not always a new product or service. They may be a strategic partnership or a new way of delivering what your customers need. It may be a new market opportunity or uncovering an entirely new positioning for your existing products or services.

This is where we get to name drop. Our experience in this area includes working with Hallmark, the MIT Media Lab, Crayola, the NFL, and the National Dairy Council as well as smaller organizations and startups. Our proven process uncovers opportunities that are based on your target market needs. Then, we help you evaluate which are the best opportunities to pursue based on your resources, budget and goals.

It is an exciting process that often energizes teams and helps create a pipeline of opportunities for now and the future!